Social Media Manager
We need someone who can tell AppUp Labs' story online. You'll own our social media presence across platforms, create engaging content, and help us attract both clients and talent through authentic, creative storytelling.
About AppUp Labs
AppUp Labs is a mobile app development company specializing in building custom iOS, Android, and cross-platform applications for startups and growing businesses. We work with clients primarily in the US, UK, and European markets, creating beautiful and functional mobile experiences.
We're a small team (9 people) that's been growing through word-of-mouth and referrals. Now we want to be more intentional about our online presence. We're looking for a Social Media Manager who can help us tell our story and build a community around what we do.
The Role
We're looking for a Social Media Manager who can own our brand presence across LinkedIn, Twitter/X, Instagram, and potentially other platforms. This isn't about posting generic corporate content - we want someone who can create authentic, engaging content that resonates with founders, developers, and designers.
Reporting to: Founder
Location: Remote (India)
Work Type: Full-Time
What You'll Do
Content & Strategy:
Create and execute a social media content strategy across LinkedIn, Twitter/X, and Instagram
Write engaging posts, threads, and captions that showcase our work, culture, and expertise
Create short-form video content (Reels, Stories) showing behind-the-scenes of app development
Turn our case studies, blog posts, and project launches into shareable social content
Manage a content calendar and maintain consistent posting schedules
Community & Growth:
Engage with our audience - respond to comments, DMs, and build genuine relationships
Identify and engage with potential clients, partners, and talent in our space
Track metrics, analyze what works, and continuously optimize our strategy
Help position AppUp Labs as a thought leader in mobile app development for startups
Content Types You'll Create:
Project showcases and case study breakdowns
Behind-the-scenes of our design and development process
Team culture posts and hiring content
Educational content about app development, design, and startups
Founder-led content and thought leadership pieces
Requirements
Must-Haves:
1-2 years of social media management experience - you've managed brand accounts, not just personal profiles
Strong writing skills - you can write engaging copy that sounds human, not corporate
Visual sense - you understand what makes a good social media post visually appealing
LinkedIn proficiency - this is our primary platform, you need to understand how it works
Basic design skills - Canva at minimum, Figma is a plus
Self-motivated - comfortable working remotely and taking ownership of the brand voice
Nice-to-Haves:
Experience in tech/SaaS/startup social media (not just lifestyle or fashion)
Video editing skills (CapCut, Premiere Pro, or similar)
Understanding of SEO and content marketing
Experience with analytics tools (Google Analytics, social media insights)
Basic understanding of mobile app development (you'll be talking about it a lot)
Tools You'll Use:
Canva / Figma - Visual content creation
Buffer / Later - Scheduling and analytics
Notion - Content calendar and planning
Slack - Team communication
Google Workspace - Docs, Sheets for reporting
Benefits
🏝️ Weekends OFF - Saturday & Sunday (we actually mean it)
🎧 Spotify Premium - Company paid (listen while you create)
😊 20 Days Paid Leave - Sick days, personal days, mental health days
💰 Work-from-Home Setup - ₹15K one-time allowance for your workspace
📚 Learning Budget - ₹20K/year for courses, books, conferences
🏡 Fully Remote - Work from anywhere in India
🍊 Flexible Hours - Core hours for team collaboration, flexibility otherwise
Why Join AppUp Labs?
What Makes This Different:
Creative Freedom: You own the brand voice - no 15-layer approval chains for a tweet
Real Content: We ship real products - you'll always have genuinely interesting work to showcase
Small Team Impact: Your work directly shapes how the world sees AppUp Labs
Learn Tech: You'll gain deep understanding of mobile app development and the startup ecosystem
International Exposure: Our clients are in the US, UK, and Europe - you'll learn to speak to global audiences
What We're NOT Looking For:
Generic "Happy Monday!" posts with stock photos
Someone who just schedules posts and disappears
Corporate jargon and buzzword-heavy content
What We ARE Looking For:
Someone who genuinely enjoys creating content and building communities
A storyteller who can make app development sound exciting (because it is)
Someone who stays on top of social media trends without being gimmicky
A self-starter who takes ownership and doesn't wait to be told what to post
Ideal Candidate Profile
You Should Apply If You:
Spend way too much time on LinkedIn and Twitter and actually enjoy it
Can write a post that makes people stop scrolling
Have a portfolio of social media work you're genuinely proud of
Are curious about technology and excited to learn about app development
Value authenticity over vanity metrics
Want to grow into a larger marketing role as we scale
Don't Apply If You:
Think social media management is just scheduling posts
Only have experience with lifestyle, fashion, or food brands
Can't write original content without relying entirely on AI
Are looking for a "post and forget" kind of role
Don't care about the tech industry or what we build
Send us links to social media accounts you've managed or content you've created. We want to see your actual work, not just a resume.