AppUp Labs is a mobile app development company specializing in building custom iOS, Android, and cross-platform applications for startups and growing businesses. We work with clients primarily in the US, UK, and European markets, creating beautiful and functional mobile experiences.

We're a small team (9 people) that's been growing through word-of-mouth and referrals. Now we want to be more intentional about our online presence. We're looking for a Social Media Manager who can help us tell our story and build a community around what we do.

We're looking for a Social Media Manager who can own our brand presence across LinkedIn, Twitter/X, Instagram, and potentially other platforms. This isn't about posting generic corporate content - we want someone who can create authentic, engaging content that resonates with founders, developers, and designers.

Reporting to: Founder

Location: Remote (India)

Work Type: Full-Time

Content & Strategy:

• Create and execute a social media content strategy across LinkedIn, Twitter/X, and Instagram

• Write engaging posts, threads, and captions that showcase our work, culture, and expertise

• Create short-form video content (Reels, Stories) showing behind-the-scenes of app development

• Turn our case studies, blog posts, and project launches into shareable social content

• Manage a content calendar and maintain consistent posting schedules

Community & Growth:

• Engage with our audience - respond to comments, DMs, and build genuine relationships

• Identify and engage with potential clients, partners, and talent in our space

• Track metrics, analyze what works, and continuously optimize our strategy

• Help position AppUp Labs as a thought leader in mobile app development for startups

Content Types You'll Create:

• Project showcases and case study breakdowns

• Behind-the-scenes of our design and development process

• Team culture posts and hiring content

• Educational content about app development, design, and startups

• Founder-led content and thought leadership pieces

Must-Haves:

• 1-2 years of social media management experience - you've managed brand accounts, not just personal profiles

• Strong writing skills - you can write engaging copy that sounds human, not corporate

• Visual sense - you understand what makes a good social media post visually appealing

• LinkedIn proficiency - this is our primary platform, you need to understand how it works

• Basic design skills - Canva at minimum, Figma is a plus

• Self-motivated - comfortable working remotely and taking ownership of the brand voice

Nice-to-Haves:

• Experience in tech/SaaS/startup social media (not just lifestyle or fashion)

• Video editing skills (CapCut, Premiere Pro, or similar)

• Understanding of SEO and content marketing

• Experience with analytics tools (Google Analytics, social media insights)

• Basic understanding of mobile app development (you'll be talking about it a lot)

Tools You'll Use:

• Canva / Figma - Visual content creation

• Buffer / Later - Scheduling and analytics

• Notion - Content calendar and planning

• Slack - Team communication

• Google Workspace - Docs, Sheets for reporting

• 🏝️ Weekends OFF - Saturday & Sunday (we actually mean it)

• 🎧 Spotify Premium - Company paid (listen while you create)

• 😊 20 Days Paid Leave - Sick days, personal days, mental health days

• 💰 Work-from-Home Setup - ₹15K one-time allowance for your workspace

• 📚 Learning Budget - ₹20K/year for courses, books, conferences

• 🏡 Fully Remote - Work from anywhere in India

• 🍊 Flexible Hours - Core hours for team collaboration, flexibility otherwise

What Makes This Different:

• Creative Freedom: You own the brand voice - no 15-layer approval chains for a tweet

• Real Content: We ship real products - you'll always have genuinely interesting work to showcase

• Small Team Impact: Your work directly shapes how the world sees AppUp Labs

• Learn Tech: You'll gain deep understanding of mobile app development and the startup ecosystem

• International Exposure: Our clients are in the US, UK, and Europe - you'll learn to speak to global audiences

What We're NOT Looking For:

• Generic "Happy Monday!" posts with stock photos

• Someone who just schedules posts and disappears

• Corporate jargon and buzzword-heavy content

What We ARE Looking For:

• Someone who genuinely enjoys creating content and building communities

• A storyteller who can make app development sound exciting (because it is)

• Someone who stays on top of social media trends without being gimmicky

• A self-starter who takes ownership and doesn't wait to be told what to post

You Should Apply If You:

• Spend way too much time on LinkedIn and Twitter and actually enjoy it

• Can write a post that makes people stop scrolling

• Have a portfolio of social media work you're genuinely proud of

• Are curious about technology and excited to learn about app development

• Value authenticity over vanity metrics

• Want to grow into a larger marketing role as we scale

Don't Apply If You:

• Think social media management is just scheduling posts

• Only have experience with lifestyle, fashion, or food brands

• Can't write original content without relying entirely on AI

• Are looking for a "post and forget" kind of role

• Don't care about the tech industry or what we build

Send us links to social media accounts you've managed or content you've created. We want to see your actual work, not just a resume.